"exceptional quality, ethical factories, and radical transparency"
"exceptional quality, ethical factories, and radical transparency"
CONCEPT design
MAY 2025
Support and develop concept team in creating seasonal stories for Men's and Women's categories.Create product stories that lead to print and pattern development and execution.
Worked closely with Raw material teams to develop prints and patterns. 
Create artwork pitch sheets and approve strike offs from sampling through to production.Applied color to print and product to create a well balanced and commercially liable assortment.
Focused on pushing yarn dye stripes and plaid stories that were timeless and brand right.
